A practical, diagnostic-led programme that develops a small group of people into genuine AI Champions — confident Copilot users who can improve their own work and enable the colleagues around them to do the same.
Most organisations have rolled out Copilot licences and run some form of AI training. What they haven't done is build the internal capability to sustain and spread good practice.
Generic training creates a spike of interest that fades within weeks. Organisations end up with pockets of enthusiastic individuals who can't easily influence the people around them, and a majority of the workforce that has largely reverted to how they worked before.
The result is that investment in AI tools and training isn't translating into consistent behaviour change across teams. Our research found that 70% of organisations don't measure AI training effectiveness, only 11% fully link it to business outcomes, and on average only 28% of employees have received any formal training.
For example, if each champion enables 5 colleagues, a cohort of 12 directly reaches around 60 to 72 people at an effective cost per person that makes commercial sense for any organisation.
Your organisation identifies 10 to 15 people who will become AI Champions — individuals who are motivated, credible with their colleagues, and well-placed to influence how people in their area actually work.
Over 12 weeks (or 26 at a slower cadence), those champions develop real Copilot capability grounded in their actual workflows, and simultaneously develop the skills to coach, enable, and support others. Each champion works with a small group of multiple colleagues, applying what they're learning and helping their group develop practical AI habits in real work.
Before the programme begins, every champion completes a diagnostic that establishes their individual baseline. That baseline informs how the programme is shaped and provides a clear reference point for measuring progress.
Applied to their real tasks, decisions, and outputs, not abstract tool knowledge.
Understanding where AI genuinely helps in their role and where it doesn't.
The ability to demonstrate AI use in ways that land with non-technical colleagues.
Helping others build confidence and capability independently.
Spotting role-specific AI opportunities within their own team's workflows.
Governance, handling uncertainty, and staying accountable for outputs.
Most AI training treats every participant as a passive recipient of content. This programme treats champions as active agents of change.
12 weeks · weekly two-hour sessions · or 26 weeks fortnightly
Champions develop real Copilot capability and enable their colleague groups. The foundation programme that most organisations start with.
26 weeks active, 26 weeks supported
Includes ongoing updates as AI tools evolve, with sustained support to embed new ways of working over a longer period.
Continuous corporate membership
Keeps champions current as AI develops. Regular updates, community access, and new content as tools and best practice change.
The individual diagnostic is available as a standalone tool for champions to use with their colleague groups. It replaces guesswork with something grounded in evidence, and gives the organisation a team-level picture of AI capability that didn't previously exist.
Learn about the diagnostic →A short structured assessment establishing current AI confidence, learning preferences, and role-specific use cases.
Tells them where to focus and how to tailor their support for each person.
A picture of AI capability across the group that didn't previously exist.
Particularly Microsoft Copilot, and needs a credible, measurable way to build capability across a knowledge-working population.
Finance, HR, operations, project management, marketing, or any area where knowledge workers are expected to use AI effectively.
The champion model scales naturally. 12 champions working with 5 colleagues each reaches 72 people across the organisation.
The best champions are motivated, credible with their colleagues, and well-placed to influence how people in their area actually work.
No. The Level 3 AI Champion is a government-funded apprenticeship standard offered by several providers. Our AI Champions Programme is a bespoke, company-specific programme built around your organisation's actual work, tools, and challenges. It is diagnostic-led, tailored to each participant, and includes a free year of community membership. The two serve different purposes: the apprenticeship follows a national syllabus, our programme is designed entirely around your context.
A typical cohort is 10 to 15 champions. Each champion then works with a small group of multiple colleagues, so a cohort of 12 champions directly reaches 60 to 72 people across the organisation. The programme can work with smaller groups but the multiplier effect is strongest at this scale.
Every champion receives a free year of community membership, which includes weekly updates as AI tools evolve, monthly live sessions and office hours, peer support across organisations, and ongoing development resources. Capability does not fade after the programme ends because champions stay connected and current.
Yes. The programme is built around the AI tools your organisation actually uses, particularly Microsoft Copilot. Use cases are developed in collaboration with your team rather than imported from a standard library. We work within your governance framework and help champions understand responsible use in your specific context.
Every champion completes a diagnostic before the programme starts, establishing their individual baseline across AI adoption stage, learner type, productivity, and performance. This baseline is revisited so you can see real evidence of change: not satisfaction scores and completion rates, but measurable improvement in how people actually work.